Founded in 2016 by Tiner above the Salcombe Estuary in South Devon, the original Devon brewer Amber, Shingle Bay and Seahorse announced the extension of its collaboration with Rockfish Restaurant in Plymouth Harbor into April to coincide with the resumption of outdoor trade as part of the government’s post-containment roadmap.
The launch of a new bar and sheltered dining area on the restaurant terrace follows a major investment by Salcombe in its brewing and packaging facilities at a new site as the regional brewer seeks to expand its commercial and non-commercial reach beyond the southwest.
“I think this brand will travel very well,” Tiner said. The morning announcer (MA). “I think the next step for us is to go further into the rest of the UK market.
“At the moment we have a few national accounts, but the volumes are not huge and I think I would like to be able to push a little more at the national level without in any way diluting our presence locally.”
With the southwest historically a kind of spiritual home for beer and cider making, as well as a unique culinary scene, Tiner adds that he has seen local businesses come together to provide a holistic experience for visitors.
“We have, I think, worked with at least four or five other very reputable – very busy – local businesses like the Agricultural Inn just north of Exeter and Restaurant No.5 in Exeter Cathedral Cemetery. », He explains.
“I think this is where we are happy to invest in a relationship over a period of several years in return for our collaboration to become an exclusive or near-exclusive supplier of products.
“I think this combination works really well where the brands are aligned and that’s what we think of organizations like Rockfish, the Agricultural and No.5 is that our brands are aligned so well,” adds. he does. “So we’re going to do a lot of joint events, joint marketing, basically presenting the whole package to the public so they can enjoy a bit of everything.
“I think there will be more, and we are certainly – from our point of view – very interested in pursuing these kinds of opportunities.”
Enable accelerated growth
Reflecting on the importance for businesses to join forces with local partners as the UK recovers from the effects of Covid-19, Tiner predicts that the ‘very strong’ speed of the recovery and GDP growth will boost more mutually beneficial collaborations between like-minded businesses. companies.
“This will allow these partners to be able to accelerate the growth of their activities in the light of the pandemic and to be able to present a united offer to a particular group of customers on the basis of a fundamental agreement over a period of several years”, he declared. Explain.
“I think it will create longevity and it will create consistency, growth and I think this is all really good for the UK economy. So for our part, we will definitely love to do that, but I again think brand alignment is really important.
Tiner adds that he believes he is on the same page about product quality, target consumers, the overall experience and core values are the foundation for a successful partnership in today’s climate.
“Nature is at the heart of our relationship with rockfish,” he says. “Rockfish sources their fish every day from the sea, and they come right out of the trawler in Brixham and right into the restaurants and we really love the push to keep the environment as clean as possible.
“We’re trying to do our part by using our own water under the brewery – we’ve just gotten rid of all the packaging or plastics in our packaging, so we’ve gone completely to renewable cardboard.
“I think brand alignment is the most important thing and I think we have some really good examples of that in this part of the country.”